Wednesday 1 April 2009

The need to encourage tourism

Some people will be concerned about the way many shops are closing.

It is true that the well established ones who have built up good customer relationships with local people will be secure as their customers stick by them.

However there is a parallel trade industry that is extremely important for the town.

When you inquire from people in the town on Saturdays and Sundays, where they are from, you discover that a high proportion are visitors and regard Ulverston as a very desirable town to visit.

With the weakness of the pound, the North East is finding a great increase in tourism. This results, they tell us, from five years of effort in promoting themselves abroad.

I believe instead of moving forward in this field we have been going backwards and relying in word of mouth and local publicity which fails to reach the foreigner.

In this context I have been very concerned for several years that Ulverston does not have a good web site to represent us to the outside world:

Specifically to tourists who might be thinking of holidaying in the area.

For a year we had no site at all when Jayne Kendall gave up and we waited for the town council site which in the end promoted - the Town Council.

Many towns do a far better job than us.

In fact , considering all the things we have to offer in the form of festivals, interesting shops, a setting close to the beautiful mountains and Lakes, how do we do?

To get an impression of what it is like, imagine that you are a tourist from say Germany, France, Japan or even from London.

Now explore how various towns promote themselves!

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