Today I read this on a packet of Tesco Express Chicken in Morecambe:
Below a photo of a man outside was the text:
One of our farmers Ernie Wheatley.
Ernie has been rearing chickens on his farm set on the edge of the Derbyshire Dales for over 20 years. He regularly checks his flocks as bird welfare is a priority. This helps him achieve the high standards required by Tesco and Independent Farm Assurance.
From this we can imagine an idyllic scene of happy chickens fluttering across a beautiful fell side.
The reality is this:
Clearly Tesco is misleading us and trying to lull us into a false sense of security.
On the evidence of this, would you not be asking questions about Tesco's humanity? Or doesn't humanity matter when it comes to money?
Just watch this video and you'll quickly get the picture.
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